Asia Pacific Beer Adjuncts Market: Market Size, Trends, and Competitive Analysis

Asia Pacific is the leading region in the global beer adjuncts market. Asia Pacific beer adjuncts size is projected to grow at a CAGR of 7.19% during the forecast period. The global beer adjuncts market is projected to grow from USD 58.60 billion in 2022 to USD 89.06 billion by 2030.

As it is viewed as a social drink by millennials, beer consumption has risen quickly in recent years across Asian nations, including China and South Korea. International players are taking advantage of the Asia Pacific region’s enormous growth potential by forming creative partnerships and employing cutting-edge commercial techniques. For instance, Lotte Chilsung Beverage Co., Ltd., a South Korean beverage producer, teamed up with BTS in April 2021 to create the Kloud beer brand. Fortune Business Insights presents this information in their report titled “Asia Pacific Beer Adjuncts Market, 2023–2030.”

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Segmentation

By type, the market is classified into unmalted grain (unmalted corn, unmalted rice, others), sugar, cassava, potatoes and others. 

By form, the market is divided into dry and liquid.

By country, the market is studied across China and South Korea.

Report Coverage:

The research on the Asia Pacific market includes key areas to understand the industry better. Furthermore, the research provides insights into the most recent market trends as well as analysis of technologies implemented globally. Further, it highlights the growth restrictions, allowing the reader to understand the market.

Drivers and Restraints:

Rising Consumer Interest in Premium Beer Goods will Boost Market Growth

One of the most widely consumed alcoholic beverages in the region is beer. Due to an expanding party culture and social scene, beer consumption in China is becoming more upscale. A growing number of young professionals and wealthy seniors who are open to experimenting with different flavors within the category also contribute to the market’s increased demand for premium beers and beer adjuncts increased market share.

For instance, Budweiser Brewery APAC intended to advertise more premium beer in China in February 2022. One of the main drivers of increased premium beer production is the country’s rising demand for premium beers, which is also rising along with the desire for goods with a variety of flavors and qualities.

However, due to health and wellness concerns, Chinese consumers have been moving toward less-strong beer. As a result, major producers have continually attempted to differentiate themselves from the competition by creating additional non-alcoholic beer alternatives. Asia Pacific beer adjuncts market growth is hampered by the decline in beer consumption and the rise in demand for non-alcoholic beverages.

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Competitive Landscape

Companies Focus to Maintain Robust Distribution Networks to Maintain Competitive Landscape

Tsingtao Brewery Co., Ltd., Heineken N.V., and Hangzhou Cheerday Brewery Co., Ltd. are the major competitors in the Asia Pacific beer adjuncts market share in terms of the competitive landscape. To get a competitive edge in the market, these businesses employ tactics such as product development, expansions, and strategic collaborations.

Other market leaders, including HiteJinro Co., Ltd., Kirin Holdings Co., Ltd., and Anheuser-Busch InBev SA/NV are also dominating the market due to their robust distribution networks and varied beer-related portfolios. To enhance their market share in the Asia Pacific region, these businesses are concentrating on bolstering their product line and distribution systems through the improvement of raw material supply chain, strategic partnerships, and collaboration.

Key Industry Development:

December 2020: Heineken N.V., a Dutch multinational brewing company, launched Amstel beer in China. The Amstel lager beer contains water, malted barley, sugar, hop extracts, and other natural ingredients.

List of Key Players Profiled in the Report

  • Tsingtao Brewery Co., Ltd. (China)
  • Heineken N.V. (Netherlands)
  • Hangzhou Cheerday brewery Co. (China)
  • HiteJinro Co., Ltd. (South Korea)
  • Kirin Holdings Co Ltd (Japan)
  • Anheuser-Busch InBev SA/NV (Belgium)
  • Lotte Chilsung Beverage Co., Ltd. (South Korea)
  • China Resources Enterprise (Hong Kong)
  • Carlsberg A/S (Denmark)
  • Beijing Yanjing Brewery (China)

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