The increasing cognizance regarding the nutritional benefits of grass-fed meat is likely to propel the market, states Fortune Business Insights in a report, titled “Grass-fed Meat Market Size, Share & Industry Analysis, By Nature (Organic, Conventional), By Source (Cow, Bison, Lamb, Goat, Others), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Retail, Specialty Stores, Others) Others and Regional Forecast, 2023-2030” the growing consumption of meat-based products is likely to create lucrative growth opportunities for the market during the forecast period.
Regional Analysis:
Clean-label Offering of Manufacturers to Foster Growth in North America
The market in North America is expected to grow profoundly during the forecast period owing to the rising demand for clean-labeled products. The rising sales of meat-based products are expected to create lucrative business opportunities for the market in the region. The growing demand for grass-fed beef in the US is expected to uplift the grass-fed meat market share. The inconsistencies in the production of grass-fed meat and the high premium price of the final products are factors likely to restrict the growth of the market in North America. Europe is predicted to witness a substantial growth rate during the forecast period. The growth in the region is attributed to the surge in meat-eaters and the high consumption of grass-fed meat in the region.
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Market Driver
Significant Demand for Ready-to-eat Food Products to Stimulate Growth
The rising awareness regarding the health benefits of grass-fed meat compared to conventional meat is predicted to enable healthy growth of the market during the forecast period. The growing emphasis of meat manufacturers towards the production of organic meat is likely to fuel demand for the market. The growing cases of heart attacks have shifted the attention of consumers towards grass-fed meat owing to its benefits such as, low saturated fat, and high omega-3 fatty acids that are healthy for the heart. The growing knowledge about the presence of antioxidants and pivotal vitamins in the grass-fed meat is likely to aid the expansion of the market.
Key Development:
May 2019: Perdue Premium Meat Company, a major producer of grass-fed organic meat announced the acquisition of Panorama Meats Inc.,
April 2018: GreenSpace Brands Inc., a chain of brands dedicated to traditional farming practices and innovative branding unveiled a Meat bar, which is under the premium meat-based snack category.
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The Report Lists the Key Companies in the Market:
- ANZCO Foods Ltd. (New Zealand)
- Morris Grassfed Beef (U.S.)
- Top Grass Cattle Co. (Canada)
- OBE Organic (Australia)
- Strauss Brands Incorporated (U.S.)
- Perdue Premium Meat Company
- Panorama Meats Inc. (U.S.)
- Conagra Brands, Inc.(U.S.)
- Hormel Foods Corporation (U.S.)
- Sysco Corporation (U.S.)
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