Intimate Hygiene Products Market Share, Demand, Top Players, Industry Size, Future Growth By 2032

The global intimate hygiene products market size is anticipated to grow expansively because of the rising demand for personal hygiene products among consumers. The rising awareness regarding the product’s benefits is expected to boost the market growth. Fortune Business Insights™ mentions this information in its report, titled, “Intimate Hygiene Products Market, 2023-2030.

Intimate hygiene products are personal care products that are used to maintain body health. They protect against viruses, bacteria, fungus, allergies, irritations, and help maintain the body’s pH levels. They consist of sanitary napkins, organic tampons, reusable pads, and others. Toilet tissue rolls are used on toilet seats to reduce inflammation, cramps, skin rashes, and others. Further, rising awareness regarding the benefits of intimate hygiene products among men is expected to fuel the product’s demand. In addition, the augment of online retail is responsible for the rising demand for intimate hygiene products. Therefore, these factors can propel market growth.

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List of Key Players Profiled in the Intimate Hygiene Products Market Report

  • The Procter & Gamble Company
  • Unilever
  • Johnson & Johnson
  • Lil-lets UK Limited
  • Edgewall Personal Care
  • Kimberly-Clark Corporation

Highlights of the Report

This report analyzes the latest market trends and the leading segments. It comprehensively studies the impact of COVID-19 and the driving and restraining factors. Additionally, it examines the regional development and the strategies deployed by the market’s key players.

Drivers and Restraints

Rising Awareness Regarding Consumer’s Personal Hygiene to Boost Market Growth

The demand for intimate hygiene products is increasing rapidly due to the adoption of an active lifestyle and increased spending capacity. Consumers are spending actively on personal care products to improve their health. Manufacturers are aiming to announce innovative hygiene products such as menstrual cups for women. Intimate hygiene products eliminate the need for sanitary pads and can be washed and reused. For example, the Sirona Menstrual Cup is leakage-proof, eco-friendly, and irritation-free. The increasing cases of infections and rashes in the intimate area would lead to the adoption of irritation-free creams and wash among men. For example, Skin Elements offers intimate area wash for men to eliminate irritation, rashes, and other infections in the intimate area. Therefore, these factors can drive the intimate hygiene products market growth.

However, the availability of lower-priced and low-quality products can hamper market growth.


By product type, the market is segregated into deodorizer, cleanser, and menstrual care. On the basis of gender, it is bifurcated into women and men. Based on sales channels, it is classified into e-commerce stores, drug stores, and supermarkets/hypermarkets. Geographically, it is clubbed into Europe, North America, South America, Asia Pacific, and the Middle East & Africa.

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Regional Insights

Increasing Adoption of Eco-friendly Products to Bolster Market Growth in North America

North America is expected to dominate in terms of the intimate hygiene products market share because of the increasing adoption of eco-friendly products. For example, The Nielsen Company (US), LLC published an article in 2018 stating that approximately 48% of the U.S. population was ready to consume eco-friendly products. Additionally, the increased spending on healthcare products can propel market growth.

In Asia Pacific, the availability of affordable intimate hygiene products can boost its demand significantly. Governments are taking initiatives to promote the adoption of menstrual products for the female population. For example, as per the Ministry of Health and Family Welfare, Government of India, Menstrual Hygiene Day is celebrated on May 28 in India every year to raise awareness regarding the challenges of menstruation faced by women. Thus, this factor can boost the market growth.

Competitive Landscape

Prominent Companies to Launch Novel Products to Enhance their Product Portfolios

Prominent companies operating in the market launch novel products to satisfy consumer demand and enhance their product portfolio. For example, PeeSafe announced a novel range of intimate hygiene products in June 2020. It includes reusable sanitary pads, undergarment sanitary spray, intimate hygiene powder, oxo-biodegradable disposable bags, and others. This launch can enable the company to expand its product portfolio and satisfy consumer demand. Further, rising investments in research and development can enhance product quality and improve the market position of companies.

Industry Development

  • June 2020: Hindustan Unilever completed the acquisition of VWash, a female hygiene brand from Glenmark. This can enable the company to enter the female intimate hygiene market.

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