Middle East and Africa Beer Adjuncts Market: Growth Factors and Market Dynamics

The Middle East & Africa beer adjuncts market size is projected to grow at a CAGR of 4.87% during the forecast period. The global market for beer adjuncts is projected to grow from USD 56.09 billion in 2022 to USD 89.06 billion by 2030.

Adjuncts are unmalted grains added to the main mash ingredient, malted barley, in the brewing of beer. Examples of adjuncts include corn, rice, rye, oats, barley, sweeteners, and wheat. These additives improve the quality of beer while lowering the overall cost of production. The demand for these add-ons is being driven by the rising popularity of flavored and craft beers. 

Fortune Business Insights presents this information in their report titled “Middle East & Africa Beer Adjuncts Market, 2023–2030.”

Get Sample PDF Brochure:



By type, the market is classified into unmalted grain (unmalted corn, unmalted rice, others), sugar, cassava, potatoes and others. 

By form, the market is divided into dry and liquid.

Our report on the Middle East & Africa beer adjuncts market covers the following countries – South Africa and Nigeria.

Report Coverage:

The research on the Middle East & Africa market includes key areas to understand the industry better. Furthermore, the report provides insights into the most recent market trends as well as analyses of technologies implemented globally. Further, it highlights the growth restrictions and elements, allowing the reader to understand the market.

Drivers and Restraints:

Sorghum and Cassava Farming Investments will Stimulate the Expansion of the Market

Nigeria and the rest of Africa rely heavily on the crop sorghum. Due to South Africa’s tropical climate, less barley is produced there. Sorghum, rice, cassava, and maize are successful in these areas. Also, a number of industry participants are implementing initiatives to boost sorghum output, which is driving the Nigeria beer adjuncts market.

For instance, Nigerian Breweries (NB) Plc, a brewing firm with operations in Nigeria, invested USD 189.5 million in the production of sorghum and cassava in November 2021. In order to meet the country’s growing need for beer adjuncts, the corporation directly invested in commercial and smallholder farming in Nigeria, boosting the production of sorghum and cassava.

However, due to trade limitations and currency exchange rates, brewers substitute inexpensive indigenous grains such as corn, sorghum, and rice with pricey barley malt. These elements could present a number of technical obstacles to preserving the product’s quality. Moreover, employing unmalted grains would compromise the product’s usability, which would hinder the Middle East & Africa beer adjuncts market growth.

Ask for Customization:


Competitive Landscape

Companies Focus to Offer Variety in Products to Maintain Competitive Edge

Due to their frequent product launches and wide range of products, which give them a competitive edge and enable them to enter new markets, South African Breweries, Heineken South Africa, and Anheuser-Busch InBev SA/NV are the major players in the Middle East & Africa market in terms of the competitive landscape.

Due to their extensive beer portfolios and excellent distribution networks, other well-known businesses, such as Nigeria Breweries Plc and Guinness Nigeria Plc, are also in the top spot in the market. Diageo Plc, Golden Breweries, and others are a few of the other significant players. These businesses are concentrated on procuring raw materials locally, supporting community empowerment programs, and expanding the Middle East & Africa beer adjuncts market share.

Key Industry Development:

July 2022: Diageo Plc., a British multinational alcoholic beverage company, announced to sell of Guinness Cameroon S.A, its brewery in Cameroon, to Castel Group, a French beverage company. The Castel Group invested USD 468 million, and the agreement would provide a robust platform for Guinness’s expansion in both production and distribution due to the company’s five brewing sites and national distribution network.

List of Key Players Profiled in the Report

  • South African Breweries (South Africa)
  • Heineken N.V. (Netherlands)
  • Anheuser-Busch InBev SA/NV (Belgium)
  • Nigeria Breweries Plc. (Nigeria)
  • Consolidated Breweries Limited (Nigeria)
  • Guinness Nigeria Plc. (Nigeria)
  • Golden Breweries (Nigeria)
  • Diageo Plc. (U.K.)
  • Carling Brewing Company (Canada)
  • Pernod Ricard (France)

Inquire Before Buying This Report:

About Us:

Fortune Business Insights™ delivers accurate data and innovative corporate analysis, helping organizations of all sizes make appropriate decisions. We tailor novel solutions for our clients, assisting them to address various challenges distinct to their businesses. Our aim is to empower them with holistic market intelligence, providing a granular overview of the market they are operating in.


Fortune Business Insights Pvt. Ltd.

9th Floor, Icon Tower, Baner –

Mahalunge Road, Baner, Pune-411045,

Maharashtra, India.


US: +1 424 253 0390

UK: +44 2071 939123

APAC: +91 744 740 1245

Email: [email protected]