The global sea buckthorn market size is estimated to grow at a proliferating rate owing to the increasing application of the plant in the pharmaceutical and cosmetics industry, states Fortune Business Insights™ in its report “Sea Buckthorn Market Size, Share And Industry Analysis, By Form (Liquid Concentrate, Powder, Oil), By Application (Dietary Supplements, Pharmaceutical, Cosmetics And Personal Care, Others (Animal Feed, Food & Beverages, And Others)), And Regional Forecast, 2023-2030”. Sea buckthorn’s leaves and fruits are a good source of vitamins K, E, C, & A, flavonoids, carotenoid, and organic acid and utilized on a large scale in the industry due to their nutritional benefits. According to developing research in China, the consumption of certain extracts of sea buckthorn helps in lowering cholesterol, reducing chest pain, and improving the health of patients with heart diseases. Enabled by this, the demand for sea buckthorn is expected to rise in the forthcoming years. The increasing demand for personal care products that are made completely from natural ingredients is another factor responsible for its high demand. Major players in the global sea buckthorn market are focusing on launching new products to gain market share. For example, in June 2018. Biosash, a company based in India, launched sea buckthorn juice, which is branded under Wellsash.
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Highlights of the Report
- Actionable research on market drivers, trends, restraints, and opportunities;
- Exhaustive study of the key market players and their growth strategies;
- Microscopic examination of the various market segments; and
- Tangible insights into the regional dynamics influencing the market.
Driving Factor
Sea Buckthorn Extract to Treat Patients Suffering from Psoriasis
According to the World Psoriasis Day consortium, 125 million people across the globe are suffering from psoriasis. Around 30% of the patients with psoriasis also develop psoriatic arthritis. The disease has a huge negative impact on the quality of life of patients. The Global Burden of Disease Study, in its analysis, suggested that the burden of psoriasis is high. The global Average Disability-Adjusted Life Year (DALY) for psoriasis for 2010 was estimated at 1 050 660, which is twice as much as for acute hepatitis C. Sea buckthorn could be a potential alternative for managing the disease, recent studies suggest. According to a report published by the National Center for Biotechnology Information, the sea buckthorn extract proved useful in the treatment of psoriasis lesions in their experimental group. The results showed that the use of sea buckthorn extract was correlated with an improved Psoriasis Area and Severity Index (PASI) in treated lesions.
Regional Insights
Rising Focus on Health and Dietary Supplements in Europe to Spur Growth Opportunities
Asia Pacific is projected to secure a major share in the global sea buckthorn market during the forecast timeframe owing to the ample availability of raw materials in countries such as India and China. This will offer new opportunities to the players operating in the Asia Pacific market. The increasing awareness regarding the benefits of sea buckthorn, coupled with the increasing demand for products containing sea buckthorn, is expected to drive the market within the region.
Europe is expected to witness significant growth in the sea buckthorn market. Rapidly increasing applications of the plant, coupled with the thriving beauty & personal care sector in the region, are estimated to drive the market. In addition, increasing the utilization of sea buckthorn’s fruit for preparing medicines is expected to positively impact the market growth within the region. Rising health awareness and adoption of health and dietary supplements by the elderly as well as the young population are some of the key factors boosting the market growth in the region.
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Competitive Landscape
Key Players to Invest in Novel Technologies to Expand their Business
Prominent companies in the sea buckthorn market are making strategic investments in research & development activities to explore the potential applications of its plant, flower, and fruits in various end-user industries. These investments are allowing key players to develop novel derivatives from this ingredient and expand their business horizons. Companies are adopting advanced technologies to maintain the nutritional value of sea buckthorn products.
List of Key Players Covered in the Sea Buckthorn Market Report:
- SeabuckWonders
- Wellash
- S. Badger Company, Inc.
- Natures Aid Ltd.
- Erbology
- SIBU
- Weleda
- Leh Berry
- Natura Health Product
- Terezia
- Others
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Industry Developments:
- In April 2023, Sea Buckthorn Farm based in the U.S. announced the launch of its premium quality sea buckthorn oil blend. The company claims that the extracted oil plays a crucial role in maintaining good health, if consumed regularly.
- In December 2018, Simply Seabuck introduced an organic skincare line of sea buckthorn oil. The new product is claimed to be rich in nutrients, antitoxins, and vitamins.
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