US Protein Supplements Market Analysis: Growth Drivers, Challenges, and Market Trends

The global protein supplements market size was USD 25.34 billion in 2022. The market is projected to grow from USD 27.41 billion in 2023 to USD 51.81 billion by 2030 at a CAGR of 9.5% during the forecast period (2023-2030).

The market is anticipated to be driven by the surging demand for protein bars, RTD, and powders among bodybuilders, elite athletes, and casual exercisers. Additionally, changing lifestyles contribute to the rising consumption of dried fruit snacks, driving growth in this segment over the forecast period. Fortune Business Insights presents this information in their report titled “Global Protein Supplements Market, 2023–2030.”

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Rising Demand for Animal Protein Supplements Driven by Health Benefits and Scientific Support

By source, the market is divided into animal-based, plant-based, and others. The demand for animal protein supplements is projected to grow substantially in the coming years due to compelling scientific research supporting their health benefits. Whey proteins, for instance, boost immunity, improve nutritional status, and raise glutathione (GSH) levels in cancer patients undergoing chemotherapy.

Protein Powder Market Surges with Strong Online Sales and Distribution Channels
By product, the market is segmented into protein powder, RTD, protein bars, and others. Protein powder claimed the largest market share at 55.86% in 2022, driven by robust online sales and widespread distribution channels. Key industry players like Glanbia, Nature’s Bounty Co., and Iovate Health Sciences International Inc. are anticipated to further stimulate the protein powder market.

Hypermarkets and Supermarkets Drive Protein Product Sales through Private Label Investments

By distribution channel, the market is divided into supermarkets and hypermarkets, pharmacies/drug stores, online retail, and others. In 2022, supermarkets and hypermarkets established themselves as the leading product category. Prominent retailers in the U.S., such as Walmart, are actively investing in private-label varieties to encourage the consumption of protein products.

Geographically, the market is studied across North America, Europe, Asia Pacific, South America, and the Middle East and Africa. 

Report Coverage:

The report offers: 

  • Major growth drivers, restraining factors, opportunities, and potential challenges for the market. 
  • Comprehensive insights into regional developments. 
  • List of major industry players. 
  • Key strategies adopted by the market players. 
  • Latest industry developments include product launches, partnerships, mergers, and acquisitions.

Drivers & Restraints:

Awareness Initiatives and Novel Technologies Boost Demand for Protein Supplements

Government agencies, NGOs, and companies run several campaigns to raise awareness among consumers about protein supplements and their benefits. Attributed to control release and minimal use of ingredients micro-encapsulation and nano-encapsulation technologies have become increasingly popular in recent years. However, the high cost associated with the production of supplements and fluctuation in raw material prices may impede the protein supplements market growth.

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Regional Insights

North America Dominates the Market due to High Consumption of Protein Snacks

North America dominates the market due to increasing awareness of fitness among consumers in Canada, the U.S., and Mexico. Millennials’ rising consumption of protein bars and cookies is anticipated to increase the protein supplements market share in the region.

The Europe market is expected to grow due to the growing demand for functional foods.

Competitive Landscape

Market Players Focus on Increasing Production Capacities Catering to Global Demand

Prominent players in the industry include Muscle Pharm, RSP Nutrition, Glanbia Plc, and BRF. Due to the presence of a few regional and recognized companies, the market is consolidated. To cater to global demands, these companies are focused on increasing their manufacturing capabilities.

Key Industry Development: 

  • August 2021: Glanbia Nutritionals launched a new keto powder ingredient that combines medium-chain triglyceride (MCT) oil and whey protein. KetoSure MCT allows companies to formulate keto-friendly sports nutrition and weight management products.

List of Key Players Profiled in the Market Report:

  • Glanbia Plc (Ireland)
  • MusclePharm (U.S.)
  • Abbott (U.S.)
  • CytoSport, Inc. (U.S.)
  • Quest Nutrition (U.S.)
  • The Bountiful Company (U.S.)
  • The Himalaya Drug Company (India)
  • NOW Foods (U.S.)
  • RSP Nutrition (U.S.)
  • BPI Sports LLC. (U.S.)

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